Bm² Glossary > Definitions > CAP
The Bm² uses various terms that are common in the business language, or that may come from other backgrounds. Those terms, most of the time, are used in specific ways, or are given restrictive meanings in the frame of the present theory. A few terms are also specific to the Bm². The following glossary gives a definition of those terms in order to clarify the way they are used here or what they refer to.
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Competitive Advantage Profile: the way the organization plays the business game in terms of Competitiveness, either through offer differentiation (Market CAP), capture differentiation (Capture CAP) or lock-in (Industry CAP).
