Business Activity (General View)
The Strategic level of a BM describes the Business Activity of an organization.
Business Activity and Super-Processes
The Business Activity is seen through the prism of the 3 Super-Processes. The detailed view of the Business Activity provides insights on this specific perspective.
The "SSQ-Q" paradigm
The Business Activity is analyzed through a specific paradigm: the "SSQ-Q" paradigm (Setting-Specifying-Quantifying-Qualifying):
- Setting the activity in the economic environment
- Specifying what the activity is all about
- Quantifying the activity
- Qualifying the way the activity is played by the Organization.
"SSQ-Q" paradigm and the 4 Fields of BM
The SSQ-Q paradigm provides the necessary elements for BM analysis at a strategic level. Those elements correspond to each one of the 4 Fields of BM. Analyzing the Business Activity is about:
- Setting the SCOPE (Positional Field)
- Specifying the MATTER (Functional Field)
- Quantifying the RANGE (Behavioral Field)
- Qualifying the MANNER (Postural Field)
The Strategic Questions
In order to determine the different components of the SSQ-Q paradigm, the Bm2 considers the 7 basic questions related to the Business Activity: "Who?", "Where?", "What?", "Why?", "When?", "How much?" and "How?".
SCOPE:
- Who?: Who is the organization with regard to its business activity?
The "Who?" question determines the Nature of the business activity
- Where?: Where does the organization perform its business activity in its economic environment?
The "Where?" question determines the Domains of the business activity
MATTER:
- What?: What does the organization do in terms of business activity?
The "What?" question determines the Processes of the business activity
- Why?: Why does the organization perform its business activity?
The "Why?" question determines the Objectives of the business activity
RANGE:
- When?: When does the organization perform its business activity?
The "When? question determines the Cycles of the business activity
- How much?: How much business activity does the organization perform?
The "How much?" question determines the Scales of the business activity
MANNER:
- How?: How does the organization play its business activity?
The "How? question determines the Competitiveness, the Effectiveness and the Efficiency of the business activity